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Words that Work

Custom Content for Marketing That Nails It

There are over 470,000 words in the English language. You need just the right ones in just the right combination to move someone from prospect to patron.​


At Fackler Writing Services, we make sure your message is heard. Whether we provide them or polish them, we put words to work for you.


You're more to us than a "gig"​... we consider ourselves the newest member of your team. So we customize our processes to suit your method and secure your success. 

Services

Websites

Original Copy, Refresh, or Critiques

Concise Written Copy Reflecting Your Brand

  • Website content

  • Blog posts

  • Social media content

  • Cross-channel content planning

  • Email campaigns

  • Video scripts

  • Brochures, direct mail

  • Research target audience, relevant keywords/tags, SEO

Written Critique & Recommendations

  • Structure: homepage, additional top-level pages, subpages, landing & hidden pages, whether to create additional sites

  • Content: what to include & where, what not to include, copywriting tips, images

  • SEO: keywords & tips to attract search engine traffic 

  • Linking: linking to any additional sites, blogs, social media, etc.

Blog Posts & Articles

Guest Posts or Ghost Writing

  • Preparation & research

  • Extensive industry and topic research 

  • Short- or long-form posts

  • Length per your requirements

  • Detailed series outline for pre-approval 

  • Engaging headlines

  • Copy reflecting issues of concern to target audience

  • Balanced use of industry terminology to establish credibility yet maintain readability

  • High definition public domain images, or your custom images

Social Media

Content with or without Management

​Written & Visual Content Reflecting Your Brand

  • Custom strategy and planning, targeted to reach and engage desired audience

  • Brand development and theming

  • Social media written and curated content

  • Strategic keywords and hashtags

  • High-definition stock photos or custom photos you provide 

Strategy, Management, & Analysis

  • Posting content at AI-optimized days and times

  • Replying to comments

  • Engaging in target audience posts

  • Connecting with prospects 

  • Account/reputation monitoring 

  • Sponsored post content

  • Monthly performance reports

  • Monthly strategy meetings

  • Quarterly strategy review with performance analytics

  • Campaign briefs reflecting goals, topics, takeaways, and calls to action

  • Supported platforms: Facebook, Instagram, LinkedIn, Twitter, Google+

Email Campaigns

Reach Your Customers

  • Optimized subject lines

  • Optimized length body copy

  • Eye-catching images

  • Clear call-to-action

  • Recommendations for management best practices

  • Contact list scrubbing

We're so confident you'll love our services that we provide a 100% money back guarantee on all of our products.

 
 
 

Meet Your New Team

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Jeannette Fackler

Founder, Lead Marketing Content Creator

I've been a professional reader and writer since the second grade. That's over thirty years of working with the printed word (impressive, I know).

I spent seventeen years in telecommunications: 6 as post-sales account rep and 11 as pre-sales engineer. 

What does all that experience get you?

You get a writer. A storyteller. A tech-speak translator.

Someone who understands business and sales, customers and marketing. Someone who knows the power of the printed word, and how to harness it for good (not for evil).

You get me. I've been a teen pregnancy statistic. I've been a welfare recipient. I've been a whisper away from homelessness.

But then I became a college graduate, a communications consultant, a sales engineer. I became a wife, and an adoptive mother. 

The moral of this story? I know how to adapt, how to work hard, and how to excel. These are my true gifts, and as your newest team member, they're at your service.

What Our Customers Are Saying

"A joy to work with, and I recommend [Fackler Writing Services] highly!"

Kim Mankey, Owner

Key Man Productions

 

Contact Me

We'd love to hear from you!

Lewisberry, Pennsylvania

717-443-4976

717-443-4976

Lewisberry, Pennsylvania

©2018 by Fackler Writing Services